Hello Updo is a new haircare brand that's making scrunchies more texture-inclusive. We're dedicated to creating space for textured hair because scrunchies shouldn't be one size fits all. Hello Updo aims to reimagine the way we care for textured hair through inclusive sizing and silk tools.
"I started Hello Updo after growing tired of using hair ties that were not made for my hair type. After fully transitioning back to my natural hair in 2018, it became impossible to find quality scrunchies that fit and protected my big coily pattern - a problem so many people with long textured hair face on a daily basis. With this problem in mind, I went ahead and designed quality scrunchies in two circumference sizes using handpicked elastic and 100% silk fabric to create the best fit and care for every texture. Every scrunchie is handcrafted in-house."
A little about Magdaline - Before breaking into entrepreneurship last year, Magdaline held positions throughout the music industry, where she led Public Relations and supported International Marketing initiatives for artists of diverse genres at leading firms including The Artistry & Records, Universal Music Group, and Roc Nation. She is a graduate of St. John's University and American University. Through Hello Updo, Magdaline aims to innovate the way the industry cares for hair through texture-inclusive scrunchies.